Daily Flash Mon · 14 Jul 2026 · 08:00 PT
PRODDaily Flash — Sales & Revenue Core
Global · month-to-dateGross Revenue · MTD31% of tgt
$310K
Proj. EOM $687K · target $1.0M
Avg Order Value▲ 31%
$220.80
Jun $167.90 · fewer, larger baskets
New Affiliates▲ 4%
226
35% ordered · 1st-order AOV $341
New Customers▲ 6%
247
1st-order AOV $179
New Subscribe & Save● sample
84
Aff 51 · Cust 33 · AOV $132
Refunds MTD1.0% of rev
$4.1K
Well-spread · every leg <3%
Targets & Pace to Plan
Editable — type your targets, everything recomputesRevenue targets
$
$
$
+ driver targets (what else needs a number)
New affiliates / mo
New customers / mo
Activation rate %
%
New Subscribe & Save / mo
Refund rate ceiling %
%
This month Global · $310K of $1.0M31%
Pace $22.2K/day · need $40.6K/day to hit target
2026 YTD Global · $4.25M of $12.0M35%
Run-rate projects $8.4M · need $1.40M/mo for the rest of 2026
To hit $12M in 2026 you need $1.40M/mo from here — ~87% above your current run-rate ($746K/mo, last 3 mo). The monthly $1M target is itself ~19% above the best month ever (June, $843K).
▶What this answers & do next
ShowsActuals vs the targets you type — this month and full-year — with a projection marker and the run-rate required to close the gap.
AnswersAre we on plan? If not, exactly how much per day / per month do we need, and how far is that from what we're doing?
Do nextProj ≥ 100% — on plan; protect it, watch AOV & volume both.Proj 80–99% — closeable; push enrollment + reactivation this month.Proj < 80% — gap is structural, not a sprint. Re-plan: is the target right, or does the growth motion (new markets, subs, promo) need to change? Today's year projection is here.
Gross Revenue vs $1M/mo Target
$1.0M target
ActualProjectedNo month has hit $1M — peak is June at 84%
▶What this answers & do next
ShowsMonthly revenue against the $1M line, with the current month's projection. Region toggle refilters.
AnswersIs the trend climbing toward target or stalling? Which months broke pattern (up or down)?
Do nextTrend up — find what drove the best month and repeat it.Trend flat/down (now) — Jul is pacing below Jun. Order volume is the gap (AOV is up). Push enrollment activation + reorder campaigns before month-end.
L
Sales FlashAPP📊 LactiGo Daily Flash — Mon Jul 14
Revenue MTD / target$310K / $1M · ⚠︎31%
Proj. month-end$687K · 69%
AOV$220.80 · ▲31%
New affiliates / customers226 / 247
Refunds$4.1K · 1.0%
Top SKUHydration Gel 4-pk
⚠︎ 3 alerts · reply split for regional · risk for at-risk list
Open dashboardFull reportSnooze
SKU Movement
Rev · trailing 90d (live) · WoW dir. sampleHydration Gel — core (all sizes)▲ 6% $1.46M
Performance & Recovery Gel▲ 3% $239K
Pro Pack (USA)▲ 11% $118K
Fortigo Animal Health▲ 2% $118K
Momentum Pack▼ 8% $55K
Go Packets — single serve▼ 40% $45K
▶What this answers & do next
ShowsRevenue by SKU over 90 days, biggest to smallest, with week-over-week direction.
AnswersWhat's carrying the business, what's fading, and how exposed are we to one product?
Do nextConcentration risk — core gel is ~85% of revenue. Grow the #2/#3 SKUs and bundles to de-risk.Sharp WoW drop (Go Packets −40%) — check stock-out / delist / PDP before assuming demand loss.
Field Growth & Duplication
New-affiliate cohort · trailing 90d67%ORDERED
Affiliates who ever ordered7,456 / 11,062
Recruits per new affiliate (90d)1.53
↳ affiliates / customers0.93 / 0.60
New affiliates who recruit ≥160.4%
Never-ordered affiliates3,606 (33%)
▶What this answers & do next
ShowsWhether new affiliates activate (order) and duplicate (recruit) — the two things that make the field grow.
AnswersAre we enrolling buyers or just names? Is recruiting spreading or concentrated in a few?
Do nextActivation < target — 33% never order. First-order incentive + onboarding sequence in week 1.Recruiting front-loaded — most action is month 1 then dies. Build a month-2/3 duplication play.
Slowing & At-Risk Affiliates
● live| GoID | Rank | Last order | Vol Δ 60d | Risk |
|---|---|---|---|---|
| tess••• | Developer 1 | 62 d | −100% | High |
| audr••• | Affiliate | 63 d | −100% | High |
| kimc••• | Developer 2 | 60 d | −100% | High |
| drke••• | Developer 2 | 19 d | −32% | Watch |
| jodi••• | Affiliate | 15 d | −30% | Watch |
| degr••• | Affiliate | 53 d | −49% | Watch |
630 affiliates with $150+ books have gone fully dark (0 orders/60d) · 446 more sliding. IDs masked; full GoIDs in live tool.
▶What this answers & do next
ShowsAffiliates with a real order history whose volume is dropping or stopped, ranked by book size × recency.
AnswersWho's quietly churning while they still have value — before they're gone for good?
Do nextHigh risk (dark 60d+) — personal outreach from their upline or support this week; export list to Leo.Watch — automated reorder nudge / subscription offer before the slide deepens.
Leadership Accountability
● live · by direct sponsor| Leg (sponsor) | Downline vol | New enr 90d | Refund $ | Ref rate |
|---|---|---|---|---|
| Welcome to LactiGo house | $142.0K | +29 | $1.3K | 0.9% |
| Joe Costa | $61.9K | +8 | $71 | 0.1% |
| Leroy Schwartz | $45.8K | +23 | $0 | 0.0% |
| Eric Beall | $43.4K | +4 | $1.1K | 2.6% |
| Carol Loewenstein | $37.0K | +1 | $403 | 1.1% |
| Joshua Graff | $32.7K | +7 | $0 | 0.0% |
Refunds low & well-spread: $71K total (13 mo), every leg <3%. “Welcome to LactiGo” = house/orphan-enroll account. Cancels blocked until sub-cancel capture exists.
▶What this answers & do next
ShowsEach leadership leg's downline volume, new enrollments, and the refunds/cancels processing under them.
AnswersWho's building, and are any leaders' numbers propped up by refunds or churn? (Your “which leaders” question.)
Do nextHigh refund rate for a leg — coaching flag: likely over-promising at the sale. None today (<3%).High enrolls, low activation downstream — recruiting quality issue; check that leg's onboarding.
Regional Activity
2026 revenue · live🇺🇸 United States$3.63M · 85%
🇨🇦 Canada$516K · 12%
🇦🇺 Australia$96K · 2%
Rest of world$13K · <1%
▶What this answers & do next
ShowsWhere revenue comes from geographically, and which markets are growing.
AnswersHow concentrated are we, and is there a credible second/third market forming?
Do nextHeavy concentration — 97% US+CA. A shock to US demand hits everything; diversification is strategic, not tactical.Emerging market — AU is the only non-US/CA signal. Decide: invest or ignore, don't drift.
Subscriptions · Shop & Save
partly blockedRealized rev/acct — affiliate$527
Realized rev/acct — customer$200
Subscription schedule items558
S&S penetration BLOCKEDneeds flag
30/60/90 retention BLOCKEDneeds flag
Add Is_Subscription__c to Order to unblock penetration, new-S&S & cancel reasons.
▶What this answers & do next
ShowsRecurring-revenue health: how many subscribe, how long they stay, what they're worth over time.
AnswersIs repeat revenue growing on autopilot, or are we re-selling everyone every month?
Do nextBlocked — ship Is_Subscription__c first; this is the highest-leverage unlock given an 18% reorder rate.Once live & low penetration — make S&S the default checkout path.
Repeat-Order Rate by Tenure
● liveM1
25%
M2
20%
M3
18%
M6
13%
M9
9%
M12
3%
% of buyers ordering again in tenure-month k. Only 1-in-6 reorders by M3 — the case for subscriptions writes itself.
▶What this answers & do next
ShowsThe share of buyers who come back and order again as they age, month by month.
AnswersDo we keep customers or leak them? Where in the lifecycle do we lose them?
Do nextSteep early drop (now) — biggest loss is right after first order. Win the 2nd order with a subscription offer + replenishment reminder.
Needs Attention — Behavioral Signals
Auto-surfaced · thresholds configurable↓
On plan? Not yet — $12M needs $1.40M/mo
2026 YTD $4.25M = 35% of target; current run-rate projects $8.4M (70%). Closing the gap means ~87% more per month than the last 3 months.
◑
1,076 affiliates stalling or dark
630 with $150+ books placed 0 orders in 60 days; 446 more sliding. A concrete win-back list — biggest field retention lever.
◔
33% of affiliates have never ordered
3,606 enrolled but never placed a personal order. The activation opportunity.
↻
Reorder rate collapses after M1
Only 18% reorder by month 3. Subscriptions are the fix — unmeasurable until Is_Subscription__c lands.
↑
AOV up 31% month-over-month
Baskets bigger ($221 vs $168). Protect this while rebuilding order volume.
✓
Refunds healthy & well-spread
$71K over 13 months, every leadership leg under 3%. No refund hotspot.
Live from Salesforce prod — revenue, targets math, SKUs, region, field growth, at-risk, leadership, retention, rev/acct
Blocked pending data model — S&S penetration, subscription retention, cancel reasons (need Is_Subscription__c)
Mockup v3 · interactive · targets editable · built for Max · not yet deployed · targets a custom admin LWC